Heart Capital Investment Strategy

Heart Capital employs a simple singular investment strategy for clients. Ours is a value-based approach cemented by a respect of market risk and flexibility. We utilize a tactical asset allocation approach, investing funds for clients that fit into an objective we deem "Conservative Capital Appreciation." When approached by a prospective client, we go through an interview and questionnaire process to determine if the potential exists to work with an individual.

Accounts can be invested in a wide selection of investments: Stocks, Bonds, and ETF's have all been utilized, although our preference is to invest using individual securities. We refrain from using traditional mutual funds or outside managers unless a special situation exists. We take the approach that we want ultimate transparency, and prefer to know that a client owns XYZ Company, than sub-contracting the reigns of the investment management process to a manager where we may not be able to surmise what clients actually own on a daily basis. Other important notes regarding our investment strategy for managing client accounts:

• Asset Allocation - can vary dramatically and no restrictions exist as to the percentages which will be in Stocks, Bonds, Cash, or other securities.
  
  
• Although all accounts are managed on a discretionary basis, clients have the opportunity to place reasonable restrictions on an account through the questionnaire process (i.e. restriction of purchases in the company a client is employed by, or a situation where a client has a deep social reason).
  
  
• Number of investments within accounts - We are not a fully-invested at all times manager, and often may have a small concentrated number of individual positions if we perceive there to be minimal opportunities.